The term Khoob is a superlative in Bengali (eg. "khoob bhaalo") as well as in Hindi/Urdu, denoting "very much."
Khoob was founded in 2015 by Nav Chatterji. It is an independently owned entity with offices in New Delhi and New York City, investing in and building companies that aspire to be category superlatives. Owing to its independent ownership, the team at Khoob has the latitude to very patiently work with ambitious individuals who dare to radically explore the boundaries of their sectors with transformative design and technology.