STUDIO: #WORK

STUDIO: #WORK

#00385 : KHOOB : INDIA : RETHINKING OUR OWN BRAND

00385 : KHOOB : INDIA

rethinking OUR OWN BRAND

ABOUT KHOOB


KHOOB stands as a testament to a decade of diverse projects and investments. The Group, rooted primarily in India, extends its creative and engineering footprint across North America (New York and Los Angeles). With three main verticals - KHOOB Studio, KHOOB LABS, and KHOOB Fund - the group encapsulates a future-forward confluence of design, innovation, and strategic investment.



OBJECTIVE


It's not every day that we get to reimagine our own brand, so this exercise was special. The objective was as unique as it was introspective: to redesign and rebrand our identity. This meant not only reflecting on a decade of growth and evolution but also projecting our vision for the future. The goal was to create a brand that resonated with tomorrow, appealing across our diverse global presence and verticals. Our task was to weave the essence of KHOOB's identity - a blend of nostalgic reverence with forward-thinking vision - into every aspect of our brand, from visual language to communication.



RESULT


KHOOB's revamped brand, simply put, is future-forward. We decided to use Unicode symbols for a retro-futuristic narrative. Roboto Monotype, our primary font, merges style with readability, resonating with both our design and development teams. The brand voice is poetic and mysterious by design, setting a distinct tone in our communications. The colour palette of black, dark grey, and white, along with a dynamic, adaptable logotype, highlights our distinct verticals. Our approach to the visual language was "fast forward 50 years," yet relatable. We're thrilled with the final output and believe it's a brand system that will incite curiosity and conversation. Let's see how it holds..

ABOUT KHOOB


KHOOB stands as a testament to a decade of diverse projects and investments. The Group, rooted primarily in India, extends its creative and engineering footprint across North America (New York and Los Angeles). With three main verticals - KHOOB Studio, KHOOB LABS, and KHOOB Fund - the group encapsulates a future-forward confluence of design, innovation, and strategic investment.



OBJECTIVE


It's not every day that we get to reimagine our own brand, so this exercise was special. The objective was as unique as it was introspective: to redesign and rebrand our identity. This meant not only reflecting on a decade of growth and evolution but also projecting our vision for the future. The goal was to create a brand that resonated with tomorrow, appealing across our diverse global presence and verticals. Our task was to weave the essence of KHOOB's identity - a blend of nostalgic reverence with forward-thinking vision - into every aspect of our brand, from visual language to communication.



RESULT


KHOOB's revamped brand, simply put, is future-forward. We decided to use Unicode symbols for a retro-futuristic narrative. Roboto Monotype, our primary font, merges style with readability, resonating with both our design and development teams. The brand voice is poetic and mysterious by design, setting a distinct tone in our communications. The colour palette of black, dark grey, and white, along with a dynamic, adaptable logotype, highlights our distinct verticals. Our approach to the visual language was "fast forward 50 years," yet relatable. We're thrilled with the final output and believe it's a brand system that will incite curiosity and conversation. Let's see how it holds..

KHOOB Branding, Web UIUX, Web Development
KHOOB Branding, Web UIUX, Web Development
KHOOB Branding, Web UIUX, Web Development
KHOOB Branding, Web UIUX, Web Development
KHOOB Branding, Web UIUX, Web Development
KHOOB Branding, Web UIUX, Web Development

ABOUT KHOOB STUDIO


We are the Creative Studio arm of Khoob. As a collective of senior designers and engineers, we help clients build new brands or transform existing ones. Since 2016, we have completed close to 400 engagements, working with clients such as Adidas, Hyperloop One, Sabyasachi, Solana, Uber, and others. If you would like to work with us, please get in touch at the email address below with your brief AND WE WILL BE IN TOUCH. We are size, stage and region agnostic and love working with awesome forward thinking brands aND FOUNDERS.

ABOUT KHOOB STUDIO


We are the Creative Studio arm of Khoob. As a collective of senior designers and engineers, we help clients build new brands or transform existing ones. Since 2016, we have completed close to 400 engagements, working with clients such as Adidas, Hyperloop One, Sabyasachi, Solana, Uber, and others. If you would like to work with us, please get in touch at the email address below with your brief AND WE WILL BE IN TOUCH. We are size, stage and region agnostic and love working with awesome forward thinking brands aND FOUNDERS.

GET IN TOUCH: STUDIO@khoob.group

GET IN TOUCH: STUDIO@khoob.group

THE CORPORATIONS LISTED ON THIS PAGE DO NOT CONSTITUTE THE ENTIRETY OF INVESTMENTS CONDUCTED BY FUNDS GOVERNED BY KHOOB AND THOSE HANDLED BY AN AFFILIATED PREVIOUS ENTITY DIRECTED BY KHOOB (COLLECTIVELY, "KHOOB GROUP"). THE ASSUMPTION THAT THESE INVESTMENTS WERE PROFITABLE OR WILL BE, SHOULD NOT BE IMPLIED. PLEASE NOTE THAT THE PAST PERFORMANCE OF FUNDS OVERSEEN BY KHOOB DOES NOT GUARANTEE SIMILAR OUTCOMES IN FUTURE ENDEAVOURS. KHOOB TYPICALLY UPDATES THIS RECORD ON AN ANNUAL BASIS AND MAKES NO CLAIMS THAT THE LATEST INVESTMENTS OR DISPOSITIONS ARE INCLUDED

THE CORPORATIONS LISTED ON THIS PAGE DO NOT CONSTITUTE THE ENTIRETY OF INVESTMENTS CONDUCTED BY FUNDS GOVERNED BY KHOOB AND THOSE HANDLED BY AN AFFILIATED PREVIOUS ENTITY DIRECTED BY KHOOB (COLLECTIVELY, "KHOOB GROUP"). THE ASSUMPTION THAT THESE INVESTMENTS WERE PROFITABLE OR WILL BE, SHOULD NOT BE IMPLIED. PLEASE NOTE THAT THE PAST PERFORMANCE OF FUNDS OVERSEEN BY KHOOB DOES NOT GUARANTEE SIMILAR OUTCOMES IN FUTURE ENDEAVOURS. KHOOB TYPICALLY UPDATES THIS RECORD ON AN ANNUAL BASIS AND MAKES NO CLAIMS THAT THE LATEST INVESTMENTS OR DISPOSITIONS ARE INCLUDED