STUDIO: #WORK

STUDIO: #WORK

#00386 : SIMPLE ENERGY : INDIA : RETHINKING GREEN MOBILITY FOR INDIA

00386 : SIMPLE ENERGY : INDIA

rethinking green mobility FOR INDIA

ABOUT SIMPLE ENERGY


Simple Energy is leading the revolution in EV mobility with a focus on local engineering and design. Through improvements in battery efficiency for longer rides and enhancing design for superior performance, they aim to become one of the stalwarts in addressing transportation challenges in India.




OBJECTIVE


We love future-forward brands. So when Simple Energy approached us, we LAPPED IT UP. Our objective with Simple Energy was to create a future-proof brand system that resonates across all facets of their business. This encompassed not only their products but also extended to brand elements such as their manufacturing facilities and the UI for in-vehicle dashboards. The challenge was to encapsulate Simple Energy's vision of disrupting the Indian mobility market while maintaining a strong focus on their core values of simplicity, innovation, and sustainability.




RESULT


Simple Energy's refreshed brand features an 'S' symbol, combining their name with a lightning bolt motif to represent electricity. The design, with softened corners, balances modernity and dynamism. The word 'simple' is emphasised in a custom, futuristic font, complemented by a minimalist black, white, and grayscale palette, enhancing the 'S' symbol's visibility and appeal. We believe the result of this brand system exercise now positions Simple Energy as a serious player in the electric vehicle sector, showcasing its innovative approach to future mobility.

ABOUT SIMPLE ENERGY


Simple Energy is leading the revolution in EV mobility with a focus on local engineering and design. Through improvements in battery efficiency for longer rides and enhancing design for superior performance, they aim to become one of the stalwarts in addressing transportation challenges in India.




OBJECTIVE


We love future-forward brands. So when Simple Energy approached us, we LAPPED IT UP. Our objective with Simple Energy was to create a future-proof brand system that resonates across all facets of their business. This encompassed not only their products but also extended to brand elements such as their manufacturing facilities and the UI for in-vehicle dashboards. The challenge was to encapsulate Simple Energy's vision of disrupting the Indian mobility market while maintaining a strong focus on their core values of simplicity, innovation, and sustainability.




RESULT


Simple Energy's refreshed brand features an 'S' symbol, combining their name with a lightning bolt motif to represent electricity. The design, with softened corners, balances modernity and dynamism. The word 'simple' is emphasised in a custom, futuristic font, complemented by a minimalist black, white, and grayscale palette, enhancing the 'S' symbol's visibility and appeal. We believe the result of this brand system exercise now positions Simple Energy as a serious player in the electric vehicle sector, showcasing its innovative approach to future mobility.

Simple Energy Branding
Simple Energy Branding
Simple Energy Branding
Simple Energy Branding
Simple Energy Branding
Simple Energy Branding
Simple Energy Branding
Simple Energy Branding
Simple Energy Branding
Simple Energy Branding

Their future-proof brand system and the iconic 'S' symbol perfectly encapsulate our commitment to modernity and clean mobility. The minimalist coloUr palette and futuristic typography have distinctively elevated our brand in the electric vehicle sector. Thanks to THe TEAM, our brand now stands out for its simplicity and innovation, significantly enhancing our market presence.



Amit Kanugo

Creative Lead, SIMPLE ENERGY.


Their future-proof brand system and the iconic 'S' symbol perfectly encapsulate our commitment to modernity and clean mobility. The minimalist coloUr palette and futuristic typography have distinctively elevated our brand in the electric vehicle sector. Thanks to THe TEAM, our brand now stands out for its simplicity and innovation, significantly enhancing our market presence.



Amit Kanugo

Creative Lead, SIMPLE ENERGY.


ABOUT KHOOB STUDIO


We are the Creative Studio arm of Khoob. As a collective of senior designers and engineers, we help clients build new brands or transform existing ones. Since 2016, we have completed close to 400 engagements, working with clients such as Adidas, Hyperloop One, Sabyasachi, Solana, Uber, and others. If you would like to work with us, please get in touch at the email address below with your brief AND WE WILL BE IN TOUCH. We are size, stage and region agnostic and love working with awesome forward thinking brands aND FOUNDERS.

ABOUT KHOOB STUDIO


We are the Creative Studio arm of Khoob. As a collective of senior designers and engineers, we help clients build new brands or transform existing ones. Since 2016, we have completed close to 400 engagements, working with clients such as Adidas, Hyperloop One, Sabyasachi, Solana, Uber, and others. If you would like to work with us, please get in touch at the email address below with your brief AND WE WILL BE IN TOUCH. We are size, stage and region agnostic and love working with awesome forward thinking brands aND FOUNDERS.

GET IN TOUCH: STUDIO@khoob.group

GET IN TOUCH: STUDIO@khoob.group

THE CORPORATIONS LISTED ON THIS PAGE DO NOT CONSTITUTE THE ENTIRETY OF INVESTMENTS CONDUCTED BY FUNDS GOVERNED BY KHOOB AND THOSE HANDLED BY AN AFFILIATED PREVIOUS ENTITY DIRECTED BY KHOOB (COLLECTIVELY, "KHOOB GROUP"). THE ASSUMPTION THAT THESE INVESTMENTS WERE PROFITABLE OR WILL BE, SHOULD NOT BE IMPLIED. PLEASE NOTE THAT THE PAST PERFORMANCE OF FUNDS OVERSEEN BY KHOOB DOES NOT GUARANTEE SIMILAR OUTCOMES IN FUTURE ENDEAVOURS. KHOOB TYPICALLY UPDATES THIS RECORD ON AN ANNUAL BASIS AND MAKES NO CLAIMS THAT THE LATEST INVESTMENTS OR DISPOSITIONS ARE INCLUDED

THE CORPORATIONS LISTED ON THIS PAGE DO NOT CONSTITUTE THE ENTIRETY OF INVESTMENTS CONDUCTED BY FUNDS GOVERNED BY KHOOB AND THOSE HANDLED BY AN AFFILIATED PREVIOUS ENTITY DIRECTED BY KHOOB (COLLECTIVELY, "KHOOB GROUP"). THE ASSUMPTION THAT THESE INVESTMENTS WERE PROFITABLE OR WILL BE, SHOULD NOT BE IMPLIED. PLEASE NOTE THAT THE PAST PERFORMANCE OF FUNDS OVERSEEN BY KHOOB DOES NOT GUARANTEE SIMILAR OUTCOMES IN FUTURE ENDEAVOURS. KHOOB TYPICALLY UPDATES THIS RECORD ON AN ANNUAL BASIS AND MAKES NO CLAIMS THAT THE LATEST INVESTMENTS OR DISPOSITIONS ARE INCLUDED