STUDIO: #NEWS

STUDIO: #NEWS

#00394 : NILKAMAL : INDIA : TRANSFORMING LEGACY, DIGITALLY, FOR TOMORROW.

#00394 : NILKAMAL : INDIA

TRANSFORMING LEGACY, DIGITALLY, FOR TOMORROW.

ABOUT


Nilkamal, stands as a beacon of innovation and excellence in the global furniture and material handling industry. Headquartered in Mumbai, India, NILKAMAL has etched its name as the world's largest manufacturer of molded furniture and Asia's largest processor of plastic molded products. THEIR product range is diverse, encompassing plastic molded chairs, sofas, ready-to-assemble furniture, and a comprehensive suite of material handling solutions.



OBJECTIVE


Our collaboration with Nilkamal aims to spearhead a transformation in digital e-commerce, particularly focusing on the sleep solutions segment through the newly acquired Dr. Dreams brand. The project envisions a comprehensive overhaul of the current e-commerce portal, transcending the conventional mattress-selling framework to introduce a holistic sleep solutions platform. Our objective is to infuse the digital space with modern, innovative design elements and dynamic user experience (UX) strategies that mirror the quality and innovation Nilkamal is renowned for. By reimagining the e-commerce approach, we are not just aiming to elevate Nilkamal Sleep but also set a benchmark that could permeate through all brand categories under Nilkamal. This initiative is a step towards reinventing how e-commerce and digital presence can enhance brand value and consumer experience, laying down a solid foundation for Nilkamal's future endeavors.



ABOUT


Nilkamal, stands as a beacon of innovation and excellence in the global furniture and material handling industry. Headquartered in Mumbai, India, NILKAMAL has etched its name as the world's largest manufacturer of molded furniture and Asia's largest processor of plastic molded products. THEIR product range is diverse, encompassing plastic molded chairs, sofas, ready-to-assemble furniture, and a comprehensive suite of material handling solutions.



OBJECTIVE


Our collaboration with Nilkamal aims to spearhead a transformation in digital e-commerce, particularly focusing on the sleep solutions segment through the newly acquired Dr. Dreams brand. The project envisions a comprehensive overhaul of the current e-commerce portal, transcending the conventional mattress-selling framework to introduce a holistic sleep solutions platform. Our objective is to infuse the digital space with modern, innovative design elements and dynamic user experience (UX) strategies that mirror the quality and innovation Nilkamal is renowned for. By reimagining the e-commerce approach, we are not just aiming to elevate Nilkamal Sleep but also set a benchmark that could permeate through all brand categories under Nilkamal. This initiative is a step towards reinventing how e-commerce and digital presence can enhance brand value and consumer experience, laying down a solid foundation for Nilkamal's future endeavors.



ABOUT KHOOB STUDIO


We are the Creative Studio arm of Khoob. As a collective of senior designers and engineers, we help clients build new brands or transform existing ones. Since 2016, we have completed close to 400 engagements, working with clients such as Adidas, Hyperloop One, Sabyasachi, Solana, Uber, and others. If you would like to work with us, please get in touch at the email address below with your brief AND WE WILL BE IN TOUCH. We are size, stage and region agnostic and love working with awesome forward thinking brands aND FOUNDERS.

ABOUT KHOOB STUDIO


We are the Creative Studio arm of Khoob. As a collective of senior designers and engineers, we help clients build new brands or transform existing ones. Since 2016, we have completed close to 400 engagements, working with clients such as Adidas, Hyperloop One, Sabyasachi, Solana, Uber, and others. If you would like to work with us, please get in touch at the email address below with your brief AND WE WILL BE IN TOUCH. We are size, stage and region agnostic and love working with awesome forward thinking brands aND FOUNDERS.

GET IN TOUCH: STUDIO@khoob.group

GET IN TOUCH: STUDIO@khoob.group

THE CORPORATIONS LISTED ON THIS PAGE DO NOT CONSTITUTE THE ENTIRETY OF INVESTMENTS CONDUCTED BY FUNDS GOVERNED BY KHOOB AND THOSE HANDLED BY AN AFFILIATED PREVIOUS ENTITY DIRECTED BY KHOOB (COLLECTIVELY, "KHOOB GROUP"). THE ASSUMPTION THAT THESE INVESTMENTS WERE PROFITABLE OR WILL BE, SHOULD NOT BE IMPLIED. PLEASE NOTE THAT THE PAST PERFORMANCE OF FUNDS OVERSEEN BY KHOOB DOES NOT GUARANTEE SIMILAR OUTCOMES IN FUTURE ENDEAVOURS. KHOOB TYPICALLY UPDATES THIS RECORD ON AN ANNUAL BASIS AND MAKES NO CLAIMS THAT THE LATEST INVESTMENTS OR DISPOSITIONS ARE INCLUDED

THE CORPORATIONS LISTED ON THIS PAGE DO NOT CONSTITUTE THE ENTIRETY OF INVESTMENTS CONDUCTED BY FUNDS GOVERNED BY KHOOB AND THOSE HANDLED BY AN AFFILIATED PREVIOUS ENTITY DIRECTED BY KHOOB (COLLECTIVELY, "KHOOB GROUP"). THE ASSUMPTION THAT THESE INVESTMENTS WERE PROFITABLE OR WILL BE, SHOULD NOT BE IMPLIED. PLEASE NOTE THAT THE PAST PERFORMANCE OF FUNDS OVERSEEN BY KHOOB DOES NOT GUARANTEE SIMILAR OUTCOMES IN FUTURE ENDEAVOURS. KHOOB TYPICALLY UPDATES THIS RECORD ON AN ANNUAL BASIS AND MAKES NO CLAIMS THAT THE LATEST INVESTMENTS OR DISPOSITIONS ARE INCLUDED